I normally don’t pay much attention to the University of Arizona. However…
Over the summer, the Collegiate Licensing Corporation, on behalf of the University of Arizona, sent a letter to [Appomattox County, Va] school administrators, claiming the school’s “Block A” design is too close to the university’s.
“Your school’s use of a design that is nearly identical to the BLOCK A design Mark may cause consumers to erroneously believe that the University has authorized Appomattox County High School to use its Marks.”
The letter goes onto say it will “dilute the distinctiveness” that the public associates with the University.
School administrators agreed to phase out the logo in the next five years, deciding it would be cheaper than going through litigation.
The University of Arizona is 2100 miles away from Appomattox County High School. The county has 15,000 residents. Enrollment at the university is more than twice that number. Appomattox High School poses no threat whatsoever to the University of Arizona.
Did the university make any effort to reach an agreement with Appomattox? The report suggests not.
The Green Bay Packers and Georgia Bulldogs have an agreement. And there is much more money in that pool.
The University of Arizona should be ashamed. The idea that anyone is going to confuse a rural Virginia high school with a university in a desert is preposterous. The notion that the university will lose any money is equally absurd.
Arizona should pick on someone its own size.